STRATEGIC SNAPSHOTS
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Exploring Amazonian Naiveté

Here, I want to make three simple points: 1) Very, very few CEOs have an accurate understanding of their company’s culture, or of the relationship between

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Note to Self: Worthy Rocks!

I versus We. It’s like comparing a match to a bonfire. Worthy missions are socially constructive. They serve the greater “We.” “Me” or “I” is

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