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Deepening the brilliance of leadership. At every level.

“Bruce W. Fritch may be the most insightful executive coach in the world!”

Bruce W. Fritch has worked with more CEOs, Boards and C-Suite Executives than anyone, anywhere in dedicated advisory relationships.

“He’s a leader’s teacher.
His depth of experience advising and facilitating insights for strategy, culture, change leadership, and business growth is unmatched.”

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POSTED Insights

Some of the clients with whom we've worked...


I work with leaders to influence the deeper potential of human brilliance in their culture, mission, goals and markets.
“Bruce enables executives to transform their hidden wisdom into insight that yields powerful results.”
— Chip Bell, CEO, Chip Bell Group

Bruce has been consulted by global executive leaders for 50 years and is one of America’s most accomplished, experienced and trusted advisors to CEOs, boards and senior executive leaders.

SAMPLE PRojects...



✓ Facilitated strategic planning for $8.6 billion publicly traded retailer. Presented for board approval and then worked with board and executive chairman to enhance planning and teamwork at board level. Included advice and coaching for new CFO’s transition to COO.

✓ Tasked with “salvaging” a brilliant but problematic CEO of global, vertically integrated technology manufacturer. Advised and coached the CEO, and advised the chair and deputy board chair, while conferring with the board.

✓ Facilitated five-day offsite “summit” for the board chair and operating committee of a global professional services firm, which faced a historic cultural turning point. The partners were fundamentally disaffected with executive leadership and the challenge was to “reality-base” the operating committee and leadership and develop a radically new approach to operating the business, evolving the culture and ensuring accountability in implementation.



✓ Partnered with world-renowned CEO of major industry association to transform the leadership team and organizational culture into a model of thought-leadership, collaborative teamwork and organizational effectiveness.

✓ Conducted comprehensive strategic and tactical planning for a major community services non-profit. The project was initiated by a special committee of the board, which had concerns about the abilities and responsiveness of the CEO. The extent of the cultural change had to be guided by, and aligned with, extensive value clarification and implementation accountability – changing the mission, vision and goals of the organization.

✓ Designed and taught practical leadership values workshops at the North American headquarters of an EU-based manufacturer. Identified principles and practices particularly important to the company’s strategic growth and provided ongoing advice to CEO and executive management.



✓ Facilitated strategic planning with CEO and senior management team of a leading commercial real estate development and property management firm with a record of 25 consecutively profitable years. Acted as advisor and coach for executive leaders and designed and facilitated leadership development and team building process.

✓ Led a comprehensive strategic review and leadership audit for the board of directors and executive team at one of the most profitable steel producers in North America, headquartered in Canada. Culminated in two-day off-site meeting in which the executive management presented plans and perspective. Board critiqued the strategic plan with oversight and wisdom.



✓ Conducted organizational effectiveness research, including market studies, and facilitated strategic planning for the board chair, CEO, and executive committee of a global professional services firm. The goal was to align operating practices, across the organization, with a new strategic direction and Malcolm Baldrige National Quality Award service standards.

✓ Conducted situation assessments and facilitated strategic planning with teams comprised of CEOs of competing member companies. Facilitated strategic and operational planning with committees charged with translating and implementing the strategic plans. Strategy consultant to CEO for the “reinvention” of the oldest major industry association in North America based in Washington, DC.



✓ Targeted “preferred provider” relationships with specific Fortune 500 firms. Business development strategist to ten partner-led business development teams within a Big Four accounting and professional services firm.

✓ Created leadership, culture and market strategies to reposition and differentiate a Big Four firm in its goal to becoming the preeminent professional services business in the world. Worked in collaboration with executive-level partners. Developed recommendations for firm-wide strategic architecture and advised on key elements of implementation.



✓ Executive advisor to the president of global commercial real estate services firm. Assisted this exceptional individual in his transition from “rainmaker” to general manager to CEO. Also collaborated with building the performance capacity of the senior management, HR and marketing teams.

✓ Advisor and executive coach for the new CEO and senior partners of one of the world’s largest professional services firms. Frequent facilitator and strategist in the creation of the firm-wide plan for executive leadership.

What our clients have to say...

"Even rarer in a strategist of Bruce’s caliber is his grasp of operations, his political antennae, and his ability to turn insights into specific steps that I’ve been able to implement very successfully.”

-Josephine S. (Jo) Cooper
Public Affairs Consultation
Josephine Cooper LLC
formerly: Group Vice President Public Policy
& Government/Industry Affairs,
Toyota Motor North America
formerly: President & CEO, Alliance of Automobile Manufacturers

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"Bruce’s real value proposition is identifying the art of the possible and constructing the action plans to get there. He is an exceptional builder of strategy and execution agent. He always brings a unique and grounded perspective to every interaction.”

-Sanford A. Cockrell III
Global Leader and U.S. National Managing Partner
CFO Program Deloitte LLP

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"Bruce is a rock of wisdom and business insight. He sees pattern, where others see chaos; he finds solutions, where others find problems.”

-Cynthia Ackrill, M.D.
President, WellSpark

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"Bruce has a brilliant business mind and a very rare talent: he enables executives to transform their hidden wisdom into pragmatic insight that yields powerful leadership results. For over thirty years I have seen him transform senior managers into great leaders that dramatically enhanced their competence, confidence, and influence. Bruce has helped countless complex organizations hardwire leader accountability into their strategic planning process to guarantee sustained results and growth.”

-Chip Bell, Ph.D., Chairman, Chip Bell Group

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"We hired Bruce W. Fritch to advise our senior management team at The Pantry, Inc. He came highly recommended by Deloitte. He was very thorough in his analysis of directors and members of our management team, who responded most positively to his empathetic, egalitarian approach. He helped us address key business matters to work even better as a company and a team.

Bruce has a rare, human quality, he actually listens to what people say!”

-Thomas Murnane
(formerly: Lead Director, The Pantry, Inc.)
Co-Founder and Co-Principal,
ARC Business Advisors

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"I have worked with Bruce for more than 30 years, and can say with confidence that a hallmark of his consulting is that he is completely trustworthy with the highest sense of values and unique turn of mind.

While compassionate, he is also a tough taskmaster. I know when I work with Bruce that he will get the job done well and right — a refreshing certainty.”

-Nella G. Barkley
Founder and CEO
Crystal-Barkley Group

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"During Bruce’s last day with us, I expressed some anxiety about being the youngest member of the team, confiding that I probably had a lot to learn. At which point he stunned me by saying, with absolute sincerity, “Maybe you have a lot to teach.” It hit like a bullet, and boosted my sense of self-worth at a time I really needed it.

I’m grateful for the insight, and for suggesting I really could take my self-confidence to audacious new heights.”

-Alex Quici
Lyon, France

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"Our mission was to take 8 inner city Catholic schools in Washington, DC, and revitalize them, turning them into high-performing ones. This meant bringing together the principals and staff of each school into one cohesive team, overcoming their natural resistance to change, and working with them in ways some of them had never worked before.

Bruce W. Fritch helped bring this about with a skill and agility that was extraordinary. He held in-depth interviews with each of the school principals, helping them to see the coming change as a promise rather than a penalty, and with enormous deftness and sensitivity, assisted us in creating a high-functioning team of educators who soon accomplished this tremendous goal. We made the Center City Consortium a national model of educational reform.”

-Mary Anne Stanton
Former Executive Director
Center City Consortium,
Washington, DC

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