services  

INSIGHT

One of Bruce’s greatest talents lies in assisting senior teams to break out of their information overload, to put politics aside, and to arrive quickly at sound, often brilliant, insights and strategic decisions concerning their customers, competitors, people and markets. Bruce says: The senior team decides direction. I help facilitate their choices, based on the data, their perceptions and experience — and my own. Teams, left on their own, tend to skimp on this step in their rush and enthusiasm to come up with a winning strategy. But without these key insights into their business, arriving at a winning strategy is simply not possible.

STRATEGY

Based on these fresh and accurate insights, Bruce facilitates the creation of powerful business strategies that differentiate his clients’ products and services, move the demand curve, and bring a real competitive advantage.

Bruce says: While market data is vital, most of my clients want a business strategy based on more than just that, cooked up by one of the big ’white paper shops.’ The greatest strategy is useless if it’s not solidly grounded in an understanding of the company’s culture and capacities. I push for a strategy that’s more than a “tweak” of the old; one that — visibly — moves the needle. And one that every part of the business equation, internal and external – customers and suppliers, as well as management, operations, sales and support services — can support enthusiastically.

EXECUTION

At this point, most “strategists” have completed their work. Bruce drills down to the operational level, knowing the best strategy is worthless if it isn’t well-implemented by the organization. Drawing on his knowledge and experience in marketing, teambuilding, and organizational development, Bruce helps to ensure that the tactical plan is truly inspired, functional and ready for roll out — putting “boots on the ground.”

Bruce adds: I love seeing strategy realized. As a U.S. Navy officer, I was responsible for outfitting a Navy destroyer — the USS NOA — on cruises from Florida to ports in the Indian Ocean — and back. I’m equally at home on the operational end of things and in translating strategy down to the actual nuts and bolts of running a business.