Bruce Fritch, Strategic Snapshots: Refreshing Our Perspective

Orient To Mission and Clarify Intention

Insight is the catalyst of brilliant imagination, the energetic intersection of data and intuition.  It is fundamental to generating innovation. Yet getting to insight is no superficial task.

Last week I referred to an illustration of how Google (#3) gathered data, and how they then let it (#4) steep and percolate, in pursuit of insight. This week, I turn your attention to the first steps in getting to insight – (#1) orienting to mission and (#2) clarifying intent. Sparkseed, a non-profit that invests in young social entrepreneurs, illustrates these steps.

Sparkseed’s young founder, Mike Del Ponte, was on the path to priesthood when he was awakened by the awareness that entrepreneurship, not volunteerism, was the best way to create social change. He explains his change of course in a 2010 interview with Fast Company:

It was the summer of 2007, and I was volunteering as a microfinance consultant in a rural Nepali village. Our truck broke down, and the driver was trying to fix it with a pocketknife and some Scotch tape. These guys had the worst tools–they were ill equipped to solve this problem. I realized then and there that the tools I needed to make a difference were my MacBook, my iPhone, and my social network. What I really do well is connect people. And that’s exactly what Sparkseed does.

Del Ponte grounded himself on his mission, and so aligned with core values-oriented, worthy goals.

Now in its fourth year, Sparkseed works with budding college students to turn their ideas for social entrepreneurship into real businesses. It won a Social Innovation Award from the Financial Times and has funded more than 50 student innovators.

And all because an aspiring priest dared to heed his responsibility to the world as it was illuminated to him.

How do you align your day-to-day activities with a mission? In what ways do you align your actions with a worthy goal? Do you struggle? When do you encounter insight?



Fritch Consulting facilitates business growth by collaborating with leaders who are striving with core-values to insightfully "do the right thing." I write and speak out of my deep concern for the current crisis of integrity in leadership, with the hope of creating a more discerning conversation and promoting effective action.

Your viewpoints are appreciated and I would be happy to continue the conversation — so I encourage you to Comment below or contact me directly: [email protected]. — Bruce W. Fritch

  • Angela

    I gain insight when I really listen to others, i.e. without my ego in the way. That is no easy task some days but what I gain as a result is invaluable. Thank you for your continued insights and wonderful ability to organize and communicate relevant thoughts and ideas. I use your blog often. Angela