Bruce Fritch, Strategic Snapshots: Refreshing Our Perspective

Unequivocal Leadership Communications Needed!

Our nation is fracturing, amplified by the recent events surrounding Charlottesville. You will see this getting worse before it is resolved. This is very serious — a crisis. It can get a lot worse.

It is very important that you and your leadership teams are thoughtfully outspoken,  articulate, and adult. Not partisan politics. Rather, universal wisdom. Now.

It is not a time for silence and sideline posturing. I recommend you gather your leaders before this weekend starts, to create and implement the simplest of communication plans.

The message: Unequivocal support of universal core human values and condemnation of racial bigotry (e.g., white supremacists) and hate groups.

The audiences: All stakeholders: employees, customers, business partners, shareholders, and the communities you serve.

It is not a time to delay. It is not a time to debate and ponder whether to speak out. It is not a time to puzzle about what to say. There is no time!

You simply need to support universal core human values and condemn racial bigotry and hate groups.

There is no time for business leaders to equivocate. It is a time for very uncomplicated communications by adults. (You can emulate the Admirals and Generals, and what they have said since President Trump’s bombastic press conference of Wednesday, Aug. 15th.)

Let me know if you are having difficulty with this. Otherwise, get to it!   Please!


Fritch Consulting facilitates business growth by collaborating with leaders who are striving with core-values to insightfully "do the right thing." I write and speak out of my deep concern for the current crisis of integrity in leadership, with the hope of creating a more discerning conversation and promoting effective action.

Your viewpoints are appreciated and I would be happy to continue the conversation — so I encourage you to Comment below or contact me directly: [email protected]. — Bruce W. Fritch

  • Well said! The word “equivocate” might be the most critical because it is at the center of those who do not have core human values and leadership wisdom. They equivocate as they consider the consequences, which indicates they do not have unequivocal values and wise discernment.

  • Pingback: “Here, we have a better idea!” | FRITCH CONSULTING()