clients & testimonials



✓ Facilitated strategic planning for $8.6 billion publicly traded retailer. Presented for board approval and then worked with board and executive chairman to enhance planning and teamwork at board level. Included advice and coaching for new CFO’s transition to COO.

✓ Tasked with “salvaging” a brilliant but problematic CEO of global, vertically integrated technology manufacturer. Advised and coached the CEO, and advised the chair and deputy board chair, while conferring with the board.

✓ Facilitated five-day offsite “summit” for the board chair and operating committee of a global professional services firm, which faced a historic cultural turning point. The partners were fundamentally disaffected with executive leadership and the challenge was to “reality-base” the operating committee and leadership and develop a radically new approach to operating the business, evolving the culture and ensuring accountability in implementation.


✓ Partnered with world-renowned CEO of major industry association to transform the leadership team and organizational culture into a model of thought-leadership, collaborative teamwork and organizational effectiveness.

✓ For a major community services non-profit, conducted comprehensive strategic and tactical planning. The project was initiated by a special committee of the board, which had concerns about the abilities and responsiveness of the CEO. The extent of the cultural change had to be guided by, and aligned with, extensive value clarification and implementation accountability, changing the mission, vision and goals of the organization.

✓ Designed and taught practical leadership values workshops at the North American headquarters of an EU-based manufacturer. Identified principles and practices particularly important to the company’s strategic growth and provided ongoing advice to CEO and executive management.


✓ Facilitated strategic planning with CEO and senior management team of a leading commercial real estate development and property management firm with a record of 25 consecutively profitable years. Acted as advisor and coach for executive leaders and designed and facilitated leadership development and team building process.

✓ Led a comprehensive strategic review and leadership audit for the board of directors and executive team at one of the most profitable steel producers in North America, headquartered in Canada. Culminated in two-day off-site meeting in which the executive management presented plans and perspective, and board critiqued the strategic plan with board oversight and wisdom.


✓ Conducted organizational effectiveness research, including market studies, and facilitated strategic planning for the board chair, CEO, and executive committee of a global professional services firm. The goal was to align operating practices, across the organization, with a new strategic direction and Malcolm Baldrige National Quality Award service standards.

✓ Strategy consultant to CEO for the “reinvention” of the oldest major industry association in North America based in Washington, DC. Conducted situation assessments and facilitated strategic planning with teams comprised of CEOs of competing member companies. Facilitated strategic and operational planning with committees charged with translating and implementing the strategic plans.


✓ Business development strategist to ten partner-led business development teams within a Big Four accounting and professional services firm, targeting “preferred provider” relationships with specific Fortune 500 firms.

✓ Created leadership, culture and market strategies to reposition and differentiate a Big Four firm in its goal to becoming the preeminent professional services business in the world. Worked in collaboration with executive-level partners: developed recommendations for firm-wide strategic architecture and advised on key elements of implementation.


✓ Executive advisor to the president of global commercial real estate services firm. Assisted this exceptional individual in his transition from “rainmaker” to general manager to CEO. Also collaborated with building the performance capacity of the senior management, HR and marketing teams.

✓ Advisor and executive coach for the new CEO and senior partners of one of the world’s largest professional services firms. Frequent facilitator and strategist in the creation of the firm-wide strategic plan for executive leadership.



Bank of Commerce

Cost Containment Advisors


Wells Fargo


Liberty Life

Shanduka Group

Standard & Poor’s

Standard Bank of South Africa


Carolinas Healthcare System

Concept Rehab

Hawthorne Cardiovascular Surgeons

Kansas City Cardiovascular Associates

LeBauer Health Care

Mid Carolina Cardiology



Alliance of Automobile Manufacturers

American Forest & Paper Association

American Iron & Steel Institute

American Petroleum Institute

American Plastics Council

Association of Global Automakers

National Steel Bridge Alliance

North American Insulation Manufacturers Association

North American Steel Sheet Piling Association

Rubber Manufacturers Association

Society of Petroleum Engineers

Steel Recycling Institute





Tesa SE

Toyota Motor North America

U.S. Steel


Camden Property Trust


Cushman & Wakefield

Faison Associates

Greene Group

Woodfield Investments


Bank of Commerce

The Pantry


Crystal-Barkley Corporation

Executive Coaching Network

KPMG Quality Institute

Paul Cavnaugh

TEDx Charlotte


Bechtler Museum of Modern Art

Giant Conference

Mint Museum of Art

Rogers and Gala Creative


Asia America Initiative

Center City Consortium of Schools

Chemical Dependency Center

The Core Network

Lee Institute

Molly Barker


Society of International Business Fellows

SYDA Foundation

Trident United Way



CHIP R. BELL - The Chip Bell Group

Bruce has a brilliant business mind and a very rare talent: he enables executives to transform their hidden wisdom into pragmatic insight that yields powerful leadership results. For over thirty years I have seen him transform senior managers into great leaders in a fashion that dramatically enhanced their competence, confidence, and influence. As a practitioner of high performance, Bruce has helped countless complex organizations hardwire leader accountability into their strategic planning process to guarantee sustained results and growth.

Chip Bell, Ph.D.
Keynote Speaker
Consultant, Author
Chip Bell Group

NELLA G. BARKLEY - Crystal-Barkley Group

I have worked with Bruce for more than 30 years, and can say with confidence that among the hallmarks of his consulting are that he is completely trustworthy with the highest sense of values and an unique turn of mind.  While compassionate, he is also a tough taskmaster.  I know beforehand when I work with Bruce that he will get the job done well and right — a refreshing certainty.

Nella G. Barkley
Founder and CEO
Crystal-Barkley Group


Bruce always brings a unique and grounded perspective to every interaction.  However, his real value proposition is identifying the art of the possible and constructing the action plans to get there. He is an exceptional builder of strategy and execution agent. His passion for leadership, sense of partnership and most of all friendship have resulted in measurable improvements in my personal development and that of our team.

Sanford A. Cockrell III
Global Leader and U.S. National Managing Partner
CFO Program
Deloitte LLP


Bruce is a rock of wisdom and business insight. He sees pattern, where others see chaos; he finds solutions, where others find problems; and he seems to know, intuitively, where the levers are that must be pushed to make things happen.

Cynthia Ackrill, M.D.
President — Speaker, Consultant, Executive Coach

MARY ANNE STANTON - Center City Consortium

Our mission was to take 8 inner city Catholic schools of the Archdiocese of Washington, DC, and revitalize them, turning them into high-performing ones. This meant bringing together the principals and staff of each school into one cohesive team, overcoming their natural resistance to change, and working with them in ways some of them had never worked before.

Mary Anne Stanton
Executive Director (1998 – 2006)
Center City Consortium
Washington, DC


Bruce grounds his planning and coaching in organizational effectiveness. He brings a real world, practical and honest approach to addressing business challenges, while never losing sight of the goal. He’s encouraging while not being patronizing. He helped us focus clearly on positive goals, while identifying a systematic approach to our challenges as an organization.

Chris Tinto
Vice President
Toyota Motor North America, Inc.


I’ve used FritchConsulting for more than 15 years to assist me in my positions at three very different organizations: as Vice President for Regulatory Affairs of the American Forest & Paper Association; as the President and CEO of the Alliance of Automobile Manufacturers; and most recently, in my role as Group Vice President of Public Policy and Government/Industry Affairs at Toyota Motor North America in Washington D.C.  Bruce’s work for me over the years has included organizational design, strategic planning, the formulation and alignment of vision and mission, a 360-degree analysis of my leadership, and the executive coaching of my senior staff.

Bruce is astute, highly ethical and very insightful. I trust his judgment. He knows my expectations and, I in turn, know that I can fully depend on him. He is particularly skilled and thorough in interviewing leaders and in eliciting information. His reports are candid, yet done in a way that is respectful of all, and he has helped me over the years with some very difficult personnel issues.

Even rarer in a strategist of Bruce’s caliber is his grasp of operations, his political antennae, and his ability to turn his insights and recommendations into very specific steps and tactics that I’ve been able to implement quickly, practically and, most often, very successfully.

Josephine S. (Jo) Cooper
Public Affairs Consultation
Josephine Cooper LLC

TOM MURNANE - ARC Business Advisors

We originally hired Bruce Fritch to coach our senior management team at The Pantry as he came highly recommended by the top folks at Deloitte & Touche. That said, Bruce didn’t rest on his reputation. He was very, very thorough in his gathering of information from a variety of sources and people, including directors and members of our management team, who responded most positively to his empathetic, egalitarian approach. Bruce has a rare, human quality: he actually listens to what people say! He then brought his insights and wealth of experience to the information he’d collected, helping us to address some key business matters and work even better as a company and a team.

Thomas Murnane
Co-Founder and Co-Principal
ARC Business Advisors

ALEX QUICI - SYDA Foundation

Dear Mr. Fritch,

You worked with us over a period of about one week to help inspire us with new vision, clarity, and a fresh way of approaching what we had to do. It was one of the most memorable consultant visitations I ever remember.

During your last day with us, I expressed some anxiety about being the youngest member of the team, confiding that I probably had a lot to learn. At which point you stunned me by saying, with absolute sincerity, maybe you have a lot to teach. It hit like a bullet, and boosted my sense of self-worth at a time I really needed it.

Thank you, then, for the insight, and for suggesting I really could take my self-confidence to audacious new heights.

Best Regards,
Alex Quici
Lyon, France